Online Marketing, are currently two words that are highly misunderstood. How does one really create and execute a successful online marketing plan? Is there a process to make it repeatable? Ric Dragon the Co-Founder and CEO of DragonSearch, is trying to answer these questions in his latest book: “Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever.”
Online Marketing is just like the rootin’ tootin’ Wild West, anything goes and buyers beware. Even though we have all been using the Internet for upwards of 10+ years now, marketing online is still in its infancy, especially when you compare it to how long advertising has been around in more traditional forms.
Optimize. To make the best or most effective use of a situation, opportunity, or resource. Could there be a better title for a book about Online Marketing? I don’t think so, and you couldn’t expect anything less from Lee Odden.