Trying to implement an SEO plan AFTER a site has been launched is akin to scaling Mount Everest. You can be an experienced climber and have the best team of Sherpas with you, but it’s going to be a long, arduous journey no matter how you slice it.
While not all SEO plans are equal, there are a couple of time/brain cell saving tips you can employ to make the process a little less arduous and somewhat repeatable.
Structure your delivery document to mirror all the sections of a site you need to evaluate.
- Create one large document once, that includes every single thing you need to examine in order to evaluate a site for SEO (robots.txt, title & description tags, Internal linking, etc.).
- In doing so, you will not only have made yourself a permanent checklist, but you will never have to expand the document again.
- You can par it down as need be, which is always an easier task than building it out/up.
Include definitions within each section.
- Write-up the definitions of what each item is and what it should be to solicit positive SERP.
- Example: What is a sitemap and why is it important to your SEO Plan.
- Your clients will thank you, and you will thank yourself when you have to explain it for only the millionth time, not the billionth.
- Plus, all you need to write up is the info specific for each client site.
If you are in the SEO biz, you know that every single company has a different way of delivering you your “SEO Plan.” Some include:
- voluminous multi-colored, multi-paged documents contained in a gigantic three ring binders, and
- others just are an email saying it’s done.
The spectrum of documentation varies as much as the Spring weather here in D.C..
But should it? I personally don’t think so.
Save your brain cells for the important part of SEO, the keywords and content strategy.